Have you ever heard of the semantic web before? This is a term that is used to describe a particular extension of the Internet, one that promotes common data formats, as well as protocols, providing a framework where data can be shared. It can also be reused across community boundaries, and different applications, a term that was coined at some point in time to refer to data that is easily processed by machines. Here is an overview of what this is, how Rochester SEO can help your business use it, why it is applicable, and some of the challenges that it has faced.
Semantic Web Versus HTML
HTML is a computer language, one that was developed to present websites online. It is typically presenting documentation, although images and videos can also be added to the programming, creating the websites that we see today. For computers and algorithms to recognize what each web page is discussing, not only will the content the analyzed by algorithms, but the meta-tags will also be processed, which is how companies like Google can rank websites online. Semantic Web references a different type of computer language, one that is designed just for data. This resource description framework, or what is also called XML, provided a basic description of what the content is about. If you have ever set up a WordPress site, you know that there are XML aspects of this blogging platform that are always recommended, specifically, when trying to rank your website. Unfortunately, there are some drawbacks to this particular technology that renders it somewhat useless.
Problems With Semantic Web Data
There are many problems with this particular type of data, specifically that it is very inconsistent and vague. For instance, there are billions of pages on the Internet, and with this particular programming, it is not able to eliminate all of the duplicated terms that may mean the same thing. It also negates the possibility of having what is called automated reasoning because of how vague and imprecise this information can be. It has been referred to what many call Fuzzy logic due to the uncertainty and probabilistic difficulties in analyzing what content means.
It is possible that semantic web data may one day be useful regarding helping people find information or rank websites. Until that time in the future, we will continue to use what works best which is looking at content as content, deriving meaning from what is meaningful, and will simply wait for these software programs to be written that can better ascertain the meaning of semantics.
For more information on internet marketing and the semantic web, visit http://rochesterseo.co.